Product Description
What to Do, How to Do It, & Taking Action
The FedBiz Access Marketing Action Plan (MAP) is the most valuable tool your organization can acquire in building a sustainable and scalable government contracting capture strategy. The MAP combines the value of a Target Market Research Report with expert guidance and consulting about how to build key strategies to compete for and win federal contracting dollars in your Target Market. With a MAP, your organization will learn valuable knowledge about rules of engagement, best practices, and insights that can only be gained from the collective federal market experience our senior staff has gained over the years. We present you with high probability opportunities and consult you through the process of going after these opportunities that yield a high probability of a return on investment as soon as possible! We focus on educating our clients, empowering them with the skills to be sustainable in this market, and providing the guidance to ensure they stand out, get found, and succeed.
Features & Benefits
Week 1
Launch – Stand Out, Get Found
- Assign Senior Government Consultant
- Strategic Industry Keyword Analysis
- Federal Registrations – Set-Aside Eligibility Analysis
- SAM / DSBS Analysis
- Capability Statement Analysis
- Website Analysis
- Online Reputation Analysis
- Government Landing Page Analysis
- Confirm Variables & Key Data Elements To Use For Research
- Immediate Recommendations – Stand Out & Get Found
Week 3
Action – Marketing Action Plan
- Federal Contractors With Required Subcontracting Plans
- Primary Agency Profile
- Open Solicitation Analysis – Current Opps
- Competitor Comparison
- Market Intelligence Review & Training
- My Opportunities
- Direct Government Point Of Contact Info
- Contracting Officers
- Compare / Contrast Searchable Database vs. Artificial Intelligence Database Features
- Small Business Advocates Engagement Strategy
Week 2
Analysis – Selecting Your Target Audience
- Your Federal Market Targets
- Industry-Specific Targeted Information
- Federal Government Agency Trends
- Extent Competed & Numbers Of Offers Analysis
- Teaming Partners & Subcontract Opportunities Analysis
- Target Agencies & Contracting Offices
- Do’s and Don’ts of Government Marketing
- Understanding the Federal Government Acquisition Lifecycle
Week 4
Support – Consulting & Implementation
- 5 Hours of One-on-One Consulting with a Sr. Consultant
- Coaching & Implementation Guidance
- Marketing Guidance – Phone Campaigns
- Marketing Guidance – Email Campaigns
- Return on Investment Guidance
- Personnel Guidance (Delegate Tasks)
- Hand-off Process (Setting Goals)
FAQ
Who needs a MAP?
Any organization that is prepared to seriously commit resources toward growing through federal contracting should consider acquiring a MAP, as long as they meet the following conditions: They know there is a significant opportunity to grow through federal contracts in their industry and location, Their federal registrations are active and optimized, They have a high quality Capability Statement, and They can offer a competitive value proposition to the federal government.What is a MAP?
A Marketing Action Plan (MAP) is a comprehensive government contracting plan for your organization. A MAP combines targeted research, practical business guidance, and federal market insights to deliver a results-oriented federal contract capture strategy for your organization to implement and execute. The MAP is delivered in four phases: Launch, Analysis, Action, and Support. Click on the Features and Benefits link to see details for each stage.When should I consider acquiring a MAP?
If your organization is ready to commit resources to growing your business through federal contracting, then a MAP is the right tool for you – provided you meet the following criteria: You’ve conducted sufficient market research to know your available revenue potential, You are confident in your organization’s ability to provide a competitive value proposition to government buyers, Your federal registrations are complete, active and optimized, You have a high-quality Capability Statement ready to submit to government buyers upon request.Where will my MAP take me?
You MAP will take you inside the complex and confusing world of federal contracting, and show you a clear path to success. Without a MAP, many organizations spend time, money and resources going down the wrong government contracting path. The result? Organizations eventually get lost, frustrated and give up on government contracting. With a MAP, your organization will start out on the right path, and continue down it until you reach your goals.Why is a MAP better than a TMRR?
A Target Market Research Report (TMRR) provides all the key information your organization needs to create an effective federal contracting marketing strategy. A Marketing Action Plan is a federal contracting marketing strategy. Think of a TMRR as a “Do-It-Yourself” project. we hand you all the pieces, along with instructions, and you build your plan. On the other hand, a MAP is a plan we develop with your organization to turn intelligence into an actionable strategy.How will a MAP help me?
A MAP helps your organization compete for and win federal contracts in three ways. First, we assess your organization from the perspective of a typical federal government buyer – what do we see when we research your company, what do we see online, what impressions do we get about who you are and what you do based solely on your brand, marketing, online presence, etc.? Second, we help you understand what adjustments you need to make to your existing organizational profile in order to effectively compete for government contracts. Finally, we design and assist you in implementing a marketing strategy customized to your organization’s industry, experience, goals, and skill set.Verified Reviews
Very knowledgeable. Customer service is grade A. They were very helpful through the whole process of setting up our marketing to the U.S. Government. I would recommend them to anyone who is serious about getting into Government sales.
- Eric W.
I contacted Fed Biz Access to help me with my capability statement and marketing plan. They handle my request with a very personalized approach in making sure my capability statement was completed to my total satisfaction. I would recommend their service to any company looking to perform work in the government sector.
