GRL STAGE 6 – DEVELOP A MARKETING STRATEGY.

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DEVELOP A MARKETING STRATEGY.

The federal government wants you to market to them.

“Plan your work for today and every day, then work your plan.”

Margaret Thatcher
O

Opportunity

Your Biggest Client.

If you run a successful business, you’ll find many of the strategies that work in the commercial market also work in the federal market.

A business that can demonstrate a commitment to quality, competitive pricing, and a solid reputation with past clients stands an excellent chance of being success in the federal market.

Federal buyers encourage commercial businesses to submit marketing materials. They want to know what you can do, and how you can benefit them.

C

Challenge

Many Don’t Succeed.

While government buyers actively support the marketing efforts of commercial businesses, they are quick to dismiss a company that does not understand how to market themselves in the federal arena.

There are high demands placed on federal buyers by deadlines, goals, missions, etc. As a result, they have to spend their time wisely, and will only consider working with businesses that have done their homework.

If you don’t understand the differences between marketing to federal buyers vs. marketing to commercial prospects, you will have a hard time selling to the federal government.

S

Solution

We Help You Find Answers.

FedBiz Access will develop a custom strategy to ensure your business knows how to market to your target audience in the federal arena.

We understand the buying cycles, motivations and restrictions unique to the federal contracting market. We understand what marketing techniques work, and which ones don’t.

With the support of FedBiz Access your federal marketing strategy will position your company to earn the confidence – and the orders – of your target audience within the federal government.

Here is how we help

Leverage our experience when investing in your business to get the support you need and save your valuable time.

Marketing Action Plan

$4,000

Who are My Key Points of Contact? Discover the roles of key people in the government contracting market.

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