GRL STAGE 5 – IDENTIFY YOUR TARGET MARKET.

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IDENTIFY YOUR TARGET MARKET.

Gain customers by selling what they need, when they need it.

“The best vision is insight.”

Malcolm Forbes
O

Opportunity

Your Biggest Client.

The federal government is a massive entity. There are thousands of locations, hundreds of thousands of people, and millions of transactions conducted every year.

This means there are likely a number of people within the government buying what you sell – and buying a lot of it.

If you are able to identify the specific people that need what you are selling - when they need it - you can be very successful as a government contractor.

C

Challenge

Many Don’t Succeed.

The competition for federal contract dollars can be fierce.

Federal buyers know they have options when making a buying decision.

If you don’t make a great first impression when a federal buyer is considering your company, they’ll disqualify you from consideration and move on to your competitor.

S

Solution

We Help You Find Answers.

FedBiz Access knows how to identify your company’s target market within the federal government.

We start by identifying what products or services you want to sell. Then, we identify who buys it, when they buy, how they buy, who they currently buy from, and how much they pay.

Armed with this information, you’re able to target your efforts and get results.

Here is how we help

Leverage our experience when investing in your business to get the support you need and save your valuable time.

Target Market Research

$1,500

Learn the buying methods of your target audience.

LEARN MORE